IFA Innovations Media Briefing
Warm Up for the Big Event

At the beginning of July each year, a number of consumer and home electronics companies provide media representatives with a sneak preview of the innovations they plan to bring to IFA. Concise briefings guide the press through premieres, while presentations offer an opportunity to see the innovations in action and get questions answered by the experts.

Register for upcoming events via the Messe Berlin website. Media representatives can also access the related press releases published by participating manufacturers.

See the trends of tomorrow, today

Event organized by gfu and Messe Berlin

The IFA Innovations Media Briefing is a must for everyone who wants to know today what new products and exciting innovations the industry is developing for tomorrow. Top IFA exhibitors present their latest ideas, products and innovations in 20-minute presentations. Individual discussions with the exhibitors provide media attendees with high-quality and focused content about the upcoming IFA.

The next IFA Innovations Media Briefing will be on 15-16 July 2020 at Alexanderplatz in Berlin, jointly organized by gfu Insights & Trends and the Berlin Congress Center.

Interested media representatives can register with the gfu media contact.