Looking back at IFA 2019

Record numbers of exhibitors, new products and international trade visitors – high media interest from journalists of 160 countries – IFA keynotes outlined the future of 5G, streaming media and sustainability – IFA NEXT featured Japan as the first global innovation partner – SHIFT-The Future of Mobility showed innovations in mobility tech with AXA, BMW, Daimler, Ford, Fujitsu and VW – IFA Global Markets strengthens its position as Europe’s largest sourcing show

IFA 2019 fascinated visitors

New records reached

With 1,939 exhibitors, 238,721 visitors and a new all-time high of international trade visitors (82,739), IFA has broken all previous records. More than half of the trade and industry experts came from overseas, underscoring the event’s attractiveness to an international audience.

AI, voice control and wireless networking

Three technology trends dominated IFA across all product categories in the consumer electronics and home appliances areas: voice control, artificial intelligence (AI) and wireless networking, particularly in light of the impending rapid roll-out of high-speed, high-bandwith 5G mobile networks.

Increased media presence

Worldwide media presence at IFA has increased again this year. Journalists from media companies in 160 countries came to Berlin to cover the show. This underlines how important IFA is for technology and lifestyle journalists worldwide. This year, a total of 5,361 journalists attended, of which 2,798 were from overseas.

Feedback from IFA 2019

» As an important source of inspiration for trade and industry and the world’s most important platform for consumer electronics and home appliances, IFA 2019 has fulfilled high expectations. Showcasing a large number of innovations, it has had a positive influence on the mood in international markets. Given the current market situation, an unexpectedly stable volume of orders has laid the foundation for a good end-of-year period. «

Hans-Joachim Kamp, chairman of the gfu Consumer & Home Electronics GmbH , organizer of the IFA.

» The IFA has again demonstrated the power of co-innovation, where inventors from different sectors and industries inspire each other. Trade conflicts and political barriers ultimately harm consumers, as they slow innovation. «

Dr. Christian Göke, CEO Messe Berlin.

» We are happy with the results achieved by IFA 2019. The home appliance industry is optimistic about the future. The IFA has once again strengthened its position as the world’s largest trade show this year, also for home appliances, and made a positive contribution to market performance.«

Dr. Reinhard Zinkann, chairman of the ZVEI Home Appliances Association.