From 2014 to 2019
Continuous expansion
In 2014, IFA celebrated its 90th birthday. The “IFA+ Summit“ convention was run for the first time. With “CityCube”, around 6,000 square meters of new exhibition space were also available.
In 2015, the new ”Fitness & Activity” product exhibition area was added.
From 2016 onwards, the exhibition grounds have been exclusively reserved for brand manufacturers. Suppliers, component manufacturers and OEMs/ODMs are now able to meet with their customers and partners at ”IFA Global Markets“ at STATION Berlin. The “Smart Home” area was created in Hall 6.2.
”IFA NEXT” was launched in 2017 as a platform for innovation. “IFA NEXT” is the new innovation hub at IFA for startups, research organizations and companies. It offers know-how for the future of technology, business and lifestyle. The “IFA keynotes“, the “IFA+ Summit“ and the ”IFA Hosted Conferences” were combined into “IFA NEXT”.
In 2018, the domestic appliance industry celebrated its tenth anniversary at IFA – it has now been a long-term fixture at IFA. The exhibition area dedicated to “IFA NEXT” almost doubled, and the “Shift AUTOMOTIVE” event encouraged cross-industry collaboration: “Shift AUTOMOTIVE” looks at the future of connected mobility. “IFA Global Markets” is now Europe’s largest sourcing platform and, at 20,000 square meters, it is overbooked for the first time.
In 2019, IFA NEXT hosted its first innovation partner country: Japan, a high-tech nation, showcased its research, technology and products. The Japan Pavilion exhibited highly innovative ideas as well as product examples showing how people and technology may interact in the future.